Augmented Reality for Advertising


Nowadays there is augmented reality, which allows you to try products from home before buying them.

This function, for example, uses the nature of messaging to help people get valuable feedback on purchases, customizations and more, without ever having to step foot in a store.

Social networks have launched the function for advertisers to be able to take advantage of it in the ads of the News Feed. Facebook, in fact, announced that it was working with companies to make them use augmented reality on Messenger, as a function capable of making users try new products.

These ads would appear in a classic way, with the addition of the “Tap to try it” button, which would open the augmented reality function.

Facebook also announced support for message translation. Buyers and sellers in the Marketplace will be able to communicate in several languages thanks to this translation system. So, when people connected through the Marketplace receive a message in a language other than their default language in Messenger, assistant M will ask them if they want to translate the message.

These new features should allow you to promote trade between buyers and sellers of different nationalities.


Source: wired

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